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CSR (Corporate Social Responsibility) Strategy
01CSR strategic target of Liby - World famous brand, century-old Liby

  Liby, which devotes itself to building a conglomerate of the Chinese daily chemical industry, was founded in 1994 and headquartered in Guangzhou City. Liby Group realized sales of over 20 billion CNY and paid taxes of more than 1.5 billion CNY in 2017 and has been honorably ranking among “Top 100 Taxpayers of Chinese Private Enterprises” in successive years.

  As a corporate citizen brave to assume social responsibility, by focusing on consumer, achieving energy conservation and emission reduction through scientific and technological innovation, Liby has been offering consumers products of better qualities in safety, health, low carbon emission, environmental protection and sanitation, so as to achieve healthy and harmonious coexistence between man and nature, and maintain sustainable development of the ecological environment. During its developing, through actively performing social responsibilities of a corporate citizen, Liby has been caring for people's livelihood, supporting education, giving financial help to orphans and poor people and contributing to the society with a strong sense of social responsibility and a grateful heart.

  Facing internationalization and modernization, Liby hopes to further implement CSR strategy and stride forward to the vision of “World famous brand and century-old Liby” under the culture of “building a harmonious family”.

02Top-level design of CSR strategy

  Chen Kaixuan, president of Liby, has always been emphasizing that: Building a national brand, attaining sustainable development and enabling the Chinese daily chemical industry to grow specialized, stronger and bigger - It is the current and future development guidelines of Liby Group.

  Based on the development guidelines and macroscopic political and economic environment analysis of current CSR, through comparing with CSR of benchmark enterprises of the daily chemical industry and integrating enterprise culture and core idea, CSR strategy is developed in top-level design, for which action plans are developed and actively publicized through cooperation of related departments, implemented and assessed for the continuous improvement of CSR strategy.

03Liby CSR strategy

. Deepen management and implementation of social responsibility for sustainable development of four key areas of daily chemical industry
.Care for women and children, build a brand of Liby for public benefit, and actively perform CSR
. Innovate strategy, continuously optimize value chain, combine factory and agriculture and build a demonstration base for green circular economy of Liby

(Ⅰ) Carry out sustainable development strategy

  Building a national brand, attaining sustainable development and enabling the Chinese daily chemical industry to grew specialized, stronger and bigger-It is the current and future development guidelines of Liby Group.

  In future, Liby Group will carry out a series of innovations based on “great daily chemical industry” strategy. On one hand, we will stay sharp about consumer needs and efficiently develop products consistent with increasingly diversified consumer needs. On the other hand, we will continuously upgrade existing “star products” according to market needs. Besides, another future development direction is to develop and utilize green and environment-friendly products and promote sustainable development of daily chemical industry

(Ⅱ) Decomposition of medium and long-term CSR objectives of Liby

  Based on analysis of external environment, it is an inevitable requirement of future CSR to quantify CSR measures.

(Ⅲ) Innovate strategy and build a public brand

  To become a typical CSR strategy in the Chinese daily chemical industry, Liby must focus on the core value of enterprise sustainable development, carry out a scientific analysis of supply chain, conduct product optimization and innovative design, integrate efficient, energy-saving and environment-friendly technologies into manufacturing process and leave green footprints. Based on this, we must further communicate with stakeholders or related departments about strategic innovation in order to implement innovation, coordinate with publicity and comprehensively build a public brand.

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